{"id":2705,"date":"2013-10-08T15:57:20","date_gmt":"2013-10-08T15:57:20","guid":{"rendered":"http:\/\/www.bancomail.it\/blog\/?p=2705"},"modified":"2025-06-19T09:10:17","modified_gmt":"2025-06-19T09:10:17","slug":"i-10-errori-da-evitare-email-marketing","status":"publish","type":"post","link":"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/","title":{"rendered":"I 10 Errori da evitare nell&#8217;Email Marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-presentazione.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2706 alignright\" alt=\"\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-presentazione-201x300.jpg\" width=\"201\" height=\"300\" srcset=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-presentazione-201x300.jpg 201w, https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-presentazione.jpg 282w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><\/a>Lui \u00e8 <strong>DEMetrio<\/strong>: lavora con l\u2019email marketing. A volte d\u00e0 buoni consigli, a volte \u00e8 un po\u2019 pasticcione.<\/p>\n<p>DEMetrio, ha un\u2019idea, crea il suo business e decide di portare avanti un piano di marketing strutturato e complesso, che comprende anche campagne di email marketing.<\/p>\n<p>Si pone per\u00f2 una domanda: come fare una DEM efficace?<\/p>\n<p>L\u2019email marketing \u00e8 una freccia importante nell\u2019arco delle aziende, ma deve essere studiato, implementato e monitorato attentamente.<\/p>\n<p>Esistono una serie di errori comuni che possono allontanare le tue campagne dagli obiettivi di marketing che ti eri prefissato.<\/p>\n<p><!--more--><\/p>\n<p>Bancomail ti segnala i <strong>10 errori da evitare<\/strong> quando si effettuano campagne di <strong>email marketing<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-errori1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2709\" alt=\"\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-errori1.jpg\" width=\"500\" height=\"321\" srcset=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-errori1.jpg 500w, https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-errori1-300x193.jpg 300w, https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2013\/10\/demetrio-errori1-467x300.jpg 467w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#1_%E2%80%93_Non_concentrarsi_sul_Subject_oggetto_dellemail\" >#1 &#8211; Non concentrarsi sul Subject (oggetto) dell&#8217;email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#2_%E2%80%93_Destinare_lo_stesso_contenuto_o_la_medesima_creativita_a_differenti_target\" >#2 &#8211; Destinare lo stesso contenuto o la medesima creativit\u00e0 a differenti target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#3_%E2%80%93_Replicare_lo_stesso_invio_in_meno_di_7_giorni\" >#3 &#8211; Replicare lo stesso invio in meno di 7 giorni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#4_%E2%80%93_Destinare_piu_messaggi_allo_stesso_target_nel_medesimo_giorno\" >#4 &#8211; Destinare pi\u00f9 messaggi allo stesso target nel medesimo giorno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#5_%E2%80%93_Valutare_solo_il_clic_come_metrica_di_valutazione_di_una_campagna_DEM\" >#5 &#8211; Valutare solo il clic come metrica di valutazione di una campagna DEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#6_%E2%80%93_Creare_una_landing_page_non_coerente_con_il_messaggio_della_DEM\" >#6 &#8211; Creare una landing page non coerente con il messaggio della DEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#7_%E2%80%93_Rendere_il_percorso_di_conversione_difficoltoso\" >#7 &#8211; Rendere il percorso di conversione difficoltoso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#8_%E2%80%93_Non_effettuare_test_dinvio_della_campagna_DEM\" >#8 &#8211; Non effettuare test d\u2019invio della campagna DEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#9_%E2%80%93_Gestire_male_le_disiscrizioni\" >#9 &#8211; \u00a0Gestire male le disiscrizioni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/#10_%E2%80%93_Selezionare_le_liste_email_da_acquistare_in_base_al_minor_costo_CPM\" >#10 &#8211; Selezionare le liste email da acquistare in base al minor costo (CPM)<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Non_concentrarsi_sul_Subject_oggetto_dellemail\"><\/span>#1 &#8211; <a title=\"Errore Email Marketing Subject\" href=\"https:\/\/www.bancomail.it\/blog\/index.php\/errore-nell-email-marketing-non-concentrarsi-sul-subject-oggetto-email\/\" target=\"_blank\">Non concentrarsi sul Subject (oggetto) dell&#8217;email<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Destinare_lo_stesso_contenuto_o_la_medesima_creativita_a_differenti_target\"><\/span>#2 &#8211; <a href=\"https:\/\/www.bancomail.it\/blog\/index.php\/errore-email-marketing-stesso-contenuto-creativita-a-differenti-target\/\">Destinare lo stesso contenuto o la medesima creativit\u00e0 a differenti target<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Replicare_lo_stesso_invio_in_meno_di_7_giorni\"><\/span>#3 &#8211; <a href=\"https:\/\/www.bancomail.it\/blog\/index.php\/errore-3-email-marketing-replicare-lo-stesso-invio-in-meno-di-7-giorni\/\">Replicare lo stesso invio in meno di 7 giorni<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Destinare_piu_messaggi_allo_stesso_target_nel_medesimo_giorno\"><\/span>#4 &#8211; <a href=\"https:\/\/www.bancomail.it\/blog\/index.php\/errore-email-marketing-inviare-piu-comunicazioni-nello-stesso-giorno-agli-stessi-contatti\/\">Destinare pi\u00f9 messaggi allo stesso target nel medesimo giorno<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Valutare_solo_il_clic_come_metrica_di_valutazione_di_una_campagna_DEM\"><\/span>#5 &#8211; Valutare solo il clic come metrica di valutazione di una campagna DEM<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Creare_una_landing_page_non_coerente_con_il_messaggio_della_DEM\"><\/span>#6 &#8211; Creare una landing page non coerente con il messaggio della DEM<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Rendere_il_percorso_di_conversione_difficoltoso\"><\/span>#7 &#8211; Rendere il percorso di conversione difficoltoso<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Non_effettuare_test_dinvio_della_campagna_DEM\"><\/span>#8 &#8211; Non effettuare test d\u2019invio della campagna DEM<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"9_%E2%80%93_Gestire_male_le_disiscrizioni\"><\/span>#9 &#8211; \u00a0Gestire male le disiscrizioni<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"10_%E2%80%93_Selezionare_le_liste_email_da_acquistare_in_base_al_minor_costo_CPM\"><\/span>#10 &#8211; Selezionare le liste email da acquistare in base al minor costo (CPM)<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Ogni settimana esamineremo ciascun errore, approfondendo le (cattive) abitudini pi\u00f9 comuni nell\u2019ambito dell\u2019Email Marketing.<\/p>\n<p>Ti daremo dei buoni consigli per aiutare te (e DEMetrio!) a non commettere errori ed ottenere grandi risultati per le tue campagne DEM e Newsletter.<\/p>\n<p>Stay tuned \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Lui \u00e8 DEMetrio: lavora con l\u2019email marketing. A volte d\u00e0 buoni consigli, a volte \u00e8 un po\u2019 pasticcione. DEMetrio, ha un\u2019idea, crea il suo business e decide di portare avanti un piano di marketing strutturato e complesso, che comprende anche campagne di email marketing. Si pone per\u00f2 una domanda: come fare una DEM efficace?&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4664],"tags":[3267,4185,3125,3241,4285,3251,3141,4301,3261],"post_template":[],"top_category":[],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-come-fare","tag-dem-it","tag-elenchi-email-it","tag-email-marketing-it","tag-errori-it","tag-10errori-it","tag-newsletter-it","tag-oggetto-it","tag-subject-it","tag-target-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I 10 Errori da evitare nell&#039;Email Marketing - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.it\/blog\/i-10-errori-da-evitare-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I 10 Errori da evitare nell&#039;Email Marketing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Lui \u00e8 DEMetrio: lavora con l\u2019email marketing. 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