{"id":290,"date":"2010-06-25T15:06:47","date_gmt":"2010-06-25T15:06:47","guid":{"rendered":"http:\/\/www.bancomail.it\/blog\/?p=290"},"modified":"2025-06-19T09:34:45","modified_gmt":"2025-06-19T09:34:45","slug":"email-marketing-have-a-great-roi","status":"publish","type":"post","link":"https:\/\/www.bancomail.it\/blog\/email-marketing-have-a-great-roi\/","title":{"rendered":"Email marketing: have a great ROI!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-292\" title=\"2010_growth\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2010\/06\/2010_growth-300x249.jpg\" alt=\"\" width=\"300\" height=\"249\" srcset=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2010\/06\/2010_growth-300x249.jpg 300w, https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2010\/06\/2010_growth-361x300.jpg 361w, https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/2010\/06\/2010_growth.jpg 380w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>I markettari dell\u2019email sono abituati a <strong>raccogliere le sfide<\/strong>. L\u2019economia instabile e gli acquisti in calo hanno portato a inseguire obiettivi sempre pi\u00f9 alti, a volte con budget inferiori agli standard per compensare i deficit.<\/p>\n<p>Ci\u00f2 nonostante l\u2019email marketing offre molte opportunit\u00e0 per guidare i cambiamenti in meglio. \u00a0Lo dimostra, tra gli altri, la ricerca condotta dalla <strong>Direct Marketing Association<\/strong> che ha rilevato che nel 2009 l\u2019email marketing ha generato un ROI di 46,62$ per ogni dollaro speso <a href=\"http:\/\/directmag.com\/magilla\/1020-e-mail-roi-still-slipping\/\">(fonte)<\/a>. Anche la ricerca di <strong>Datran Media <\/strong>(2010 Annual Marketing &amp; Media Survey, <a href=\"http:\/\/www.datranmediasurvey2010.com\/\">fonte<\/a>) ha attestato che il canale promozionale pi\u00f9 forte \u00e8 stato proprio quello dell\u2019email marketing che, secondo <strong>Forbes Media <\/strong>(Media Ad Effectiveness Survey, <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007131\">fonte<\/a>), \u00a0\u00e8 il secondo strumento pi\u00f9 efficace per generare la conversione.<\/p>\n<p>La chiave del successo naturalmente \u00e8 quella di comprendere le modalit\u00e0 con cui concentrare i propri sforzi. Il <strong>ROI<\/strong> (Return on Investment, tradotto come <strong>indice di redditivit\u00e0 del capitale investito<\/strong> o <strong>ritorno degli investimenti<\/strong>) \u00e8 uno strumento essenziale per misurare e far funzionare le proprie azioni.<\/p>\n<p>Come quantificarlo? Per le <strong>vostre campagne di email marketing<\/strong> scegliete sempre piattaforme professionali che offrano strumenti<strong> <\/strong>con cui calcolare il ROI. I report possono contenere profilazioni avanzate, statistiche su consegne, ricezioni, bounce e aperture delle email, tracking dei link, iscrizioni e disiscrizioni delle vostre comunicazioni.<\/p>\n<p>La presenza sul web e l&#8217;utilizzo di campagne di email marketing possono portare <strong>benefici tangibili allo sviluppo economico delle imprese<\/strong>. L&#8217;analisi del <strong>ROI<\/strong> segna dunque un punto importante sulla <strong>maturazione dell&#8217;uso del web<\/strong>: il nostro obiettivo \u00e8 anche il vostro, quello cio\u00e8 di mettere a fuoco strategie e soprattutto risultati.<\/p>\n<p>Dubbi? Curiosit\u00e0? Perplessit\u00e0? <a href=\"mailto:info@bancomail.it\">info@bancomail.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I markettari dell\u2019email sono abituati a raccogliere le sfide. L\u2019economia instabile e gli acquisti in calo hanno portato a inseguire obiettivi sempre pi\u00f9 alti, a volte con budget inferiori agli standard per compensare i deficit. Ci\u00f2 nonostante l\u2019email marketing offre molte opportunit\u00e0 per guidare i cambiamenti in meglio. \u00a0Lo dimostra, tra gli altri, la ricerca&#8230;<\/p>\n","protected":false},"author":3,"featured_media":292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2555],"tags":[3341,3117,2769,3181,2713,3343,3217,3345],"post_template":[],"top_category":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategia-email-marketing","tag-2010-it","tag-database-it","tag-email-it","tag-liste-it","tag-marketing-it","tag-piattaforme-invio-it","tag-roi-it","tag-statistiche-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing: have a great ROI! - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.it\/blog\/email-marketing-have-a-great-roi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: have a great ROI! - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"I markettari dell\u2019email sono abituati a raccogliere le sfide. 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